Remix
The Challenge
Originally centred around music, Remix vodka sodas sought a new identity while preserving the Remix name. It needed a visual refresh to attract a broader audience in a fiercely competitive market.
Every can of Remix offers a two-flavour mix that delivers a superior mouthfeel and taste experience. Catering to the health-conscious, each can has only 100 calories and less than one gram of sugar. Remix strikes the perfect balance by delivering a low-calorie beverage without compromising on bold, unforgettable flavor - a unique proposition that surpasses competitors.
The Result
To highlight the unique two-flavour combinations, the reimagined Remix packaging captures the fusion in a vibrant explosion. Against a white background, the splash emphasizes the exciting flavour combinations that set Remix apart. To update the logo, simplified music bars were incorporated, paying homage to the brand's roots while embracing its evolution beyond the realm of music.
Remix sales have seen an obvious uplift since the redesign - the 12pk at BC Liquor Stores was up 30% YTD shortly after launch!
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