Hunter Browns
Hunter Browns is a producer of European-style brown butter, a staple ingredient in gourmet recipes. Brown butter is well sought-after due to its versatility, however, its production requires a degree of precision. Since this was a specialty product, it was important to the client that the packaging communicated its sophisticated benefits.
The Challenge
Initially, Hunter Browns approached us requesting a consultation on their recently-created design concept. A key concern was whether their packaging should or shouldn’t include images along with the cooking instructions. We maintained that images help to illustrate a product's value and are an effective and efficient way to communicate its benefits to consumers. In addition to this, images help people visualize a delicious end product.
We wound up taking over full responsibility for Hunter Browns’ packaging design, with the challenge of balancing our new recommended concept with the already-existing website theme while ensuring the packaging was CFIA compliant.
The Result
The result was a sleek design that highlighted the convenience of the premeasured brown butter on the front, paired with beautiful imagery that illustrated the cooking instructions on the back. We complemented this by creating the accompanying marketing materials for the product, including sell sheets and table banners.
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