Evolve
Aequus Pharmaceuticals is a proud Canadian company, that works with Health Care Providers to guide their mission to address unmet needs of Canadians. Their newest product, Evolve Dry Eye Relief Drops, was ready to be launched, but needed comprehensive and bilingual marketing materials, catered specifically to clinics and clinicians.
We developed a suite of marketing materials, designed to help clinicians effectively convey the advantages of using Evolve Dry Eye Relief Drops. We communicated its position as a superior alternative to competitors, holding more drops per bottle, a user-friendly easy squeeze tube with an aiming dot, and being preservative and phosphate-free. All marketing materials were made available in both English and French, to ensure accessibility across the Canadian market.
The cohesive materials successfully communicated Evolve's unique selling propositions, and clinics were equipped with a range of tools to easily convey product benefits to their clients while driving sales.
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