smartsweets

SmartSweets is a new candy company that's creating a movement based on smarter choices. Their candies are delicious with almost no sugar and lots of fibre. They were looking for the full package of logo, packaging and brand design. SmartSweets needed to be fun and lighthearted while targeting the health benefits to adults, but also appealing to kids.

 
smartsweets gummy bears candy packaging

packaging design

 
smartsweets retailer sell sheet

trade sell sheet

 
caption 4

instagram post from tara, the founder of smartsweets

 
smart sweets logo design

logo design with custom hand lettering

smartsweets infographic design

infographics

 
smartsweets cartons on instagram

INSTAGRAM POSt FROM TARA, THE FOUNDER OF SMARTSWEETS

 
smartsweets carton design

outer carton design

 
SmartSweets-DragonsDen.png

as seen on Dragons' den in September 2017