Savoury choice bacon

This premium line of bacon from Savoury Choice is unique in its first flavouring offer of brown sugar and cinnamon. The package needed to show that this bacon was something of higher quality as if you'd bought it from a butcher instead of the grocery store. This product came in a box to differentiate itself from other grocery store bacon, and was made to look like it was wrapped in butcher paper. To further that, the label is an actual label allowing the use of the box with different flavours.  

Dana Lu graphic design savoury choice bacon packaging design