Savoury choice bacon

This premium line of bacon from Savoury Choice is unique in its first flavouring offer of brown sugar and cinnamon. The client presented a fun challenge that we were happy to tackle: the package needed to signal to consumers that this product was of a high quality comparable to a butcher, rather than the grocery store. This result was achieved by designing packaging in the form of a box, which differentiated it from other bacon products in the supermarket - and was made to look like it was wrapped in butcher paper. To compliment that, the label is an actual label allowing the use of the box with different flavours.

 
 

services

  • Packaging design

 
Dana Lu graphic design savoury choice bacon packaging design