Savoury choice bacon

This premium line of bacon from Savoury Choice is unique in its first flavouring offer of brown sugar and cinnamon. The client presented a fun challenge that we were happy to tackle: the package needed to signal to consumers that this product was of a high quality comparable to a butcher, rather than the grocery store. This result was achieved by designing packaging in the form of a box, which differentiated it from other bacon products in the supermarket - and was made to look like it was wrapped in butcher paper. To compliment that, the label is an actual label allowing the use of the box with different flavours.



  • Packaging design

Dana Lu graphic design savoury choice bacon packaging design