Riceworks’ differentiator from other rice snacks was that it came in many delicious flavours and had a satisfying crunch unlike no other. Each flavour was showcased with large rich coloured imagery taking up half the bag. I was fortunate to be part of the riceworks team since inception from naming the product to flavour development to creating the packaging, website and all marketing materials. Completed while working at Snack Alliance.

Dana Lu graphic design riceworks packaging design

packaging design

Dana Lu graphic design riceworks snack size packaging

snack size packaging

riceworks flyers and postcards


riceworks coupons

various types of coupons