Java Club
Java Club Coffee is made from fresh coffee beans harvested in the hillsides of Colombia. This Costco-exclusive brand is produced by award-winning coffee roaster, Canterbury Coffee.
Canterbury Coffee approached us with the goal of revitalizing Java Club’s brand packaging to better communicate its quality and high-value proposition. At the same time, they wanted to ensure that customers continued to recognize the brand as the one they knew and loved. Our solution was this: We created a visually memorable logo by contrasting it against a crisp, white background. The logo itself received a minor stylistic upgrade and we incorporated the core colour, a rich blue, into a simple band that would tie the elements together.
The cartons that displayed Java Club Coffee also needed to stand out. We designed an upgrade by replacing the monochromatic colour scheme with a wash of light blue, contrasted against a white background and the brand’s core colour.
Our efforts were successful and as a result, sales for Java Club Coffee continue to increase!
Feeling Inspired?
Let's Chat
